Who I am.
As a detail-oriented and globally minded brand marketer, I bring a proven track record of leading integrated campaigns and building meaningful brand visibility across international markets.
In my most recent role as Senior Coordinator of Brand Marketing at Brand USA, I managed end-to-end execution of global campaigns, partnered with influencers and media outlets across key markets, and helped drive nearly a billion impressions through strategic content collaborations. With hands-on experience in cross-functional coordination, creative asset management, and platform reporting, I thrive at the intersection of storytelling, strategy, and execution. I’m passionate about delivering cohesive brand experiences that resonate across cultures and channels.
Before joining Brand USA, I built and led social media strategies for music and education brands at Music & Arts, developing content tailored to musicians, educators, and parents that supported community growth and SEO performance. At Fusion Worldwide, I managed global communications and PR strategy, increasing media coverage and digital engagement through press outreach and editorial content, including securing placements in top-tier outlets like The Wall Street Journal. My cross-industry experience enables me to approach storytelling with both creativity and analytical insight—always grounded in strategic goals and audience connection.
For more information, contact mccabebrit@gmail.com
Skills
Educational Writing
Creating informative content for the education of customers or leads about industry events, insights or analysis
Pitching
Offering relevant ideas and content to targeted publications, succinct writing, and building relationships over time.
Strategic Thinking
Generating unique communications insights to make quick, creative and strategic decisions that make it easy to maneuver competitors
Storytelling
Creating stories and narratives to illicit a response from readers and shift perspectives discerning a company
Data Analytics
Measuring and optimizing communications strategy by assessing content distribution, email campaigns, as well as media and social media metrics
Research
Gathering information about a topic, in addition to analyzing and interpreting any information found
Editing
Revising the content, organization, grammar, and presentation of a piece of writing
Content Creation
Producing a variety of content, including: Press Releases, Educational Articles, Employee Profiles, Social Media Posts, Newsletters, etc.